District Court of New Mexico, saying it sold items labeled as “Navajo,” using Navajo designs. The tribe accused the retail company in U.S. One woman posted a comment about the design on every one of the company’s Facebook posts, demanding an apology and that the company discontinue marketing the design.īack in 2012, the Navajo Nation filed a lawsuit against Urban Outfitters for trademark infringement. Quite a few cried foul, posting pictures on their social media pages of the seal side by side with the Madhappy logo. Surrounding that are the four sacred mountains, and a rainbow.Īfter musician and record producer Dillon Francis was seen in a Madhappy sweatshirt with the Aspen logo recently, some Navajos were shocked at what seemed a blatant appropriation of their iconic symbols. The four mountains within the tribal seal represent the four Diné sacred mountains: Sis Naajiní, Tsoodził, Dook’o’oosłííd, and Dibé Nitsaa.ĭegroat’s flag design depicts the tribe’s major enterprises at the time - oil, gas, lumber, coal, and livestock- with an oil derrick shown in the middle that is similar in shape to a large “A” in the Madhappy design. Outside of the three lines, that represent a rainbow, are 50 arrowheads, representing the 50 U.S. A depiction of the sun and its rays is situated above. Singer’s and Claw’s design has four mountains in the middle, with three lines - red, yellow, and blue - encircling two cornstalks, a horse, a cow and a sheep. His design was adopted by the tribal council on May 21, 1968. The Navajo Nation Flag was designed by Mariano Lake, New Mexico resident Jay R. 18, 1952, to become the tribe’s official seal. The Navajo Nation Seal, which was designed by the late Navajo Nation Council Delegate Amos Singer from Kaibeto, who served from 1946-1970, and John Claw Jr., a student at Ganado Mission, was adopted on Jan. Each of the mountains bears the name of a ski mountain in Aspen, Colorado: Highlands, Buttermilk, Snowmass and Ajax. Underneath the four mountains are two floral designs. Madhappy’s design depicts four mountains, colored yellow, red, blue and green, encircled by a red, yellow and blue design. The Madhappy Aspen/Snowmass logo seems to combine designs from the tribal seal and the Navajo Nation flag. The design no longer appears on the company’s website. “The owner will be submitting a letter of apology and a resolution to collaborate on a project together of this design or even the real tribal seal on their apparel,” he said. Willie said that after their conversation, the tribe and the company might possibly work together. In addition to offering the proceeds from the apparel, the company offered to meet with tribal government personnel to develop cultural training for its employees. We would like to take this time to offer our sincerest apologies to the Navajo Nation for any offense or distress that this may have caused,” the company statement read. “It was brought to our attention that artwork we used on a recent garment bore resemblance to the Navajo Nation Crest. In an online apology letter Madhappy sent to Navajos who had questioned the design on social media, the company said the artwork for the “Madhappy Aspen/Snowmass” design had been “outsourced” and company higher-ups were unaware of its resemblance to the Navajo Nation seal. “(We) discussed how we can move forward in a collective manner to correct the misunderstanding of the design they have used.” “Our conversation was positive,” Willie said. JT Willie, executive director of the Nation’s Division of Economic Development, wrote in an email on Monday morning that he had spoken to Madhappy representatives after learning the company was possibly using the tribal seal without permission and selling it for a profit. After hearing from at least a dozen Navajos who felt the new logo for its Aspen, Colorado, store appropriated the Navajo Nation seal, clothing retailer Madhappy has apologized and offered to donate all proceeds from clothing bearing the design to the tribe.

Madhappy light blue sweatshirt